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WORK WITH

Pennylane Shen

Grahame Booth
   
Marketing | Professional Services

Pennylane Shen is an artist consultant, curator and educator. Since 2006, her company Dazed and Confucius has offered one-on-one consultations to over 1000 artists each year as well as business development seminars worldwide. While Dazed and Confucius caters to artists’ needs such as marketing and career support, what sets them apart from other art advisors is their core philosophy: prioritizing strong concept and identity building first and foremost.

Pennylane holds a Master’s Degree in Visual Culture Theory from NYU and has lectured at various forums throughout Canada, the US and the UK. Her publications discuss the politics of representation, race and fine art. For more than a decade, Pennylane has worked in commercial galleries throughout Canada. Among her curation, speaking and education projects are the Ted Talks, Creative Mornings, The NYC Crit Club, The Vancouver Mural Festival and the Vancouver General Hospital and UBC Foundation.

Pennylane’s EXPERTISE

Listed below are this Master’s specialty skills. Join this group if you want to grow your skills in these areas.

Technical:

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Studio Setup for Art Production
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Supplies and Tools – what to use, where to save, and where to spend

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Providing Art Critiques

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Teaching How to Self Critique

MARKETING & BRANDING:

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Website Design
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Artist Statement & CV
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Social Media
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Shows and Exhibits
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Marketing and Branding

Business:

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Pricing Artwork
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Approaching Galleries
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Selling Online
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Running your art business the day-to-day
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Studio Time Management
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Products, Prints, & Reproductions

JOIN YOUR GROUP

For Emerging & Accomplished Artists

Am I An Emerging Artist?

As an emerging artist, you have been painting regularly and feel fairly confident in your one unique style. 

You've taken workshops/courses and have already been selling your work to friends, family, and in community shows, markets and beyond.

Now you're ready to take it to the next level!

YOU'RE INTERESTED IN:

  • art critiques - getting expert feedback on your artwork
  • selling - learn how to sell your artwork
    • pricing
    • building your brand and marketing, leveraging social media well
    • earning a steady income in an unsteady economy
    • how to approach galleries and/or go solo successfully
  • business skills - learn the mechanics of creating and sustaining a business as an artist
  • production - studio set-up and time management to maximize production
  • art licensing - what products to create, how to find a reputable producer
Am I An Accomplished Artist?

As an Accomplished artist, you have become established and successful as an artist – so now what? Mastery!

  • You have a well-defined style & display strong technical skills
  • You have approximately 10 years of dedication to your craft (CV/resume demonstrates approximately 10 years of shows, exhibitions, gallery representation)
  • You may have started teaching others technique skills
  • You worry about the risk of getting stagnant in your art growth by the distraction of commercial success

What do you learn?

  • Connecting your personal voice to your craft. Personal expression of how you feel about life, communicated in your own unique way. Challenging your motives: are you painting from a place of passion, or due to pressure?
  • Differentiate your work. Stand out from the crowd.
  • Never stop pursuing excellence in your work. Hone the subtle nuances of technique and work in your unique voice.

More than an Art Workshop

WHAT TO EXPECT

2-hr monthly
videoconference session with MASTER ARTIST, NAVIGATOR and small group

Practice-based HOMEWORK
and ACCOUNTABILITY 

INFORMATIVE INTERACTIVE and HONEST conversations

Additional 1-hr session mid-month with NAVIGATOR and GROUP. Navigator permanently assigned to your group, accountable for your growth trajectory

CONFIDENTIAL discussion board for you and your group, with 24hr access to session RECORDINGS

CHOOSE a new Master Artist every 6 to 8 months to bring NEW EXPERTISE and SKILL TRAINING

JOIN THE WAITLIST

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DOWNLOAD
Grow A Culture of Resiliency

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Grow A Culture of Resiliency

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In Person Events

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WIN This Original Painting by Leslie Starr

11x14 Acrylic on Canvas

Simply join the mailing list to be entered to win, receive updates and access to the 24 HR EXCLUSIVE SHOW PREVIEW of the show pieces!

Winner will be drawn LIVE at close of show on November 30th.

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