Pennylane Shen

MASTER MENTOR

Unlock Your Artistic Potential

Mentorship is the fastest way to go from where you are today, to where you want to be!

Learn How Mentorship Works or join this mentors group below.

Mentoring Emerging and Accomplished Artists
Not sure if you’re an emerging and accomplished artist? Find your stage here.

MEDIUM: Marketing | Professional Services
SPECIALTY: ✔ Business Skills

Pennylane Shen is an artist consultant, curator and educator. Since 2006, her company Dazed and Confucius has offered one-on-one consultations to over 1000 artists each year as well as business development seminars worldwide. While Dazed and Confucius caters to artists’ needs such as marketing and career support, what sets them apart from other art advisors is their core philosophy: prioritizing strong concept and identity building first and foremost.

Pennylane holds a Master’s Degree in Visual Culture Theory from NYU and has lectured at various forums throughout Canada, the US and the UK. Her publications discuss the politics of representation, race and fine art. For more than a decade, Pennylane has worked in commercial galleries throughout Canada. Among her curation, speaking and education projects are the Ted Talks, Creative Mornings, The NYC Crit Club, The Vancouver Mural Festival and the Vancouver General Hospital and UBC Foundation.

Pennylane’s EXPERTISE

Listed below are this Mentor’s specialty skills. Join this group if you want to grow in these areas.

Specialty: ✔ Business Skills

Technical:

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Studio Setup for Art Production
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Supplies and Tools – what to use, where to save, and where to spend

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Providing Art Critiques

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Teaching How to Self Critique

MARKETING & BRANDING:

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Website Design
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Artist Statement & CV
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Social Media
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Shows and Exhibits
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Marketing and Branding

Business:

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Pricing Artwork
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Approaching Galleries
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Selling Online
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Running your art business the day-to-day
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Studio Time Management
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Products, Prints, & Reproductions

“Mastrius has done wonders for my confidence. I have managed to step way outside of my comfort zone…”
~ Deb, Emerging Artist

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