BASE MEMBERSHIP 30-DAY FREE TRIAL
Live Panel: Create an Artist Brand
Thursday, October 9th
5-6pm MDT
7-8pm EDT
12am-1am BST (Friday)
10am-11am AEST (Friday)
Mentors:Topher Straus & Adriano Farinella
$19.00
Out of stock
Free For Mastrius Members.
Create an Artist Brand as Authentic as YOU!
Many artists struggle to define how they present themselves beyond the studio. Your art speaks for you—but does your brand?
A strong brand not only communicates your values—it builds trust, grows your audience, and opens doors in a competitive industry without feeling forced or inauthentic.
Building a STRONG artist brand is more than just creating a logo or choosing a color scheme, it’s about crafting a presence that truly reflects who you are and what you create.
In this interactive panel, you'll discover how to build a visual and professional identity that’s aligned with your creative voice, with mentors Topher Straus and Adriano Farinella.
You’ll learn how to:
- Use your personal style & story as the foundation for your brand identity
- Shape a consistent & engaging online presence that resonates with your audience
- Understand how strong messaging creates connection and recognition
- Learn promotion strategies that support growth while staying true to your vision
Branding doesn’t have to feel overwhelming or forced. With guidance from artists who’ve done it successfully, you’ll gain clarity and confidence to build a brand that works for YOU - not the other way around.
Mastrius events are always LIVE & INTERACTIVE so you can get your questions answered and see real progress in your work!
🎟 Tickets ONLY $19 | FREE for Mastrius Members
🎙️ Event recording is available for Mastrius Members only.
👉 Get a FREE MEMBERSHIP HERE with the Base Membership Free Trial
Meet Topher Straus
Acrylic | Marketing
Born and raised in Denver, Colorado in 1974, Straus grew up enjoying every opportunity to hike, ski, camp or otherwise spending time outdoors in nature.
He left to study at Syracuse University in New York receiving a Bachelor of Fine Arts in 1997. His first career in directing documentary narrative films and advertising, took him to Los Angeles and later, New Zealand. His achievements in this medium included the appearance of his films numerous international film festivals.
In 2018, after a decade of professional filmmaking, Straus returned to Denver and shifted his focus. He began fervently working toward becoming a full-time fine artist, hosting his first solo show in 2019. His second solo show, The Parks, debuted at a Denver gallery and garnered attention for his modern approach to the depiction of iconic landscapes, solidifying his style, vision and emergence into the art scene.
The exhibit was also featured later that year at the American Mountaineering Museum. His colorful and dynamic work has been exhibited in galleries, institutions, museums and private collections in California, New York and Colorado.
Straus is proud to have been recognized on a national level with the US National Park Service. Beginning in 2021 his “Tetons National Park” painting will be on permanent exhibit at the visitor’s center in the Grand Tetons National park in Wyoming.
Straus is an active, enthusiastic promoter of his own work and the art community as a whole. He currently lives and works above Denver in the foothills of Golden, Colorado surrounded by the wilderness that inspires him.
Meet Adriano Farinella
Oil | Charcoal | Drawing | Graphite
I approach painting as a spiritual practice, creating meditative landscape paintings from memory and imagination.These invented landscapes use clouds as
protagonists and symbols of impermanence while the land acts as an eternal counterbalance. Rather than being a recording of a specific place at a particular time of day, the paintings refer to a metaphysical version of ‘a place in time’ and are intended to connect the viewer to broad contemplations that simultaneously transcend the temporal world and root into it.