Howard Friedland

MASTER ARTIST

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Mentoring Emerging Artists
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MEDIUMS: Oil
SPECIALTY: ✔ Artistic Process & Mindset ✔ Color ✔ Critiques

“The challenge for me is always to see the world with fresh eyes and respond spontaneously to the beauty before me. It’s possible to lose the impact of my initial vision out of doors due to the continually changing light. For this reason I strive to capture as quickly and accurately as possible the visual sensations that I have of the subject. I study the color relationships and try to note them as best as I can.

Back at my studio I use these “on the spot” studies for larger paintings. I also take some photos for additional information, however I’m careful not to copy the photograph (too much information could dilute my first impression). Therefore, I also have to rely on my memory to recall the mood that I wanted to express.”

“Some painters prefer to render a picture tightly to a literal level of finish. However I prefer to paint only enough for the viewer to get a clear vision of what the subject is and suggest the rest. When the painting is viewed close up you can see the many colorful brush strokes, as you step further away the brush strokes disappear and your eye pulls the whole painting together. That is what the magic of painting is about for me. This allows the viewers to use his or her imagination and participate in the painting”

Artwork by Michaela Hoppe
Artwork by Michaela Hoppe
Artwork by Michaela Hoppe
Artwork by Michaela Hoppe
Artwork by Michaela Hoppe
Artwork by Michaela Hoppe

Howard’s EXPERTISE

Listed below are this Mentor’s specialty skills. Join this group if you want to grow in these areas.

Specialty: ✔ Artistic Process & Mindset ✔ Color ✔ Critiques

Technical:

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Color and Composition

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Technique Demos

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Providing Art Critiques

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Teaching How to Self Critique

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Studio setup for art production

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Supplies and tools – what to use, where to save, and where to spend

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Painting Frescoes

Marketing:

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Artist Statement & CV

Business:

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Running Your Art Business the Day to Day

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Studio Time Management

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MORE ABOUT THE ARTIST

Artwork by Michaela Hoppe

Howard Friedland OPAM AISM has painted, taught and exhibited extensively in numerous states in the U.S. as well as Mexico, France, Italy, England, Spain, Portugal, Croatia and China.

Friedland's work is featured in many private and corporate collections around the world including museums in China.

He was invited to join renown Chinese American artist Zhiwei Tu and several prominent American and Chinese master painters as Art Ambassadors to paint and exhibit large plein air paintings created in China in 2011, 2014 and in 2020 he traveled to China with many prominent Chinese American and American painters, like Mian Situ, Jason Situ, Calvin Liang Scott Burdick and Ken Cadwallader.

He has been judge of awards for several national art groups like Oil Painters of America and American Impressionist Society.

Howard has been the featured speaker and demonstrator at the Plein Air Convention and Expo several times.