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Creative Impact: Expand Your Reach & Revenue as an Artist Online

Learn to seamlessly integrate your website, social media, and mailing list for maximum impact. This course guides you in crafting a compelling online persona (a digital version of you!) that works tirelessly for you, allowing more time for creativity in the studio. Let your digital self strategically attract fans and followers, help build relationships, and foster connections and income.

Instructor: Kristen Palana
Fine Art Painters, Photographers, Digital Artists, Fiber Artists, Sculptors
For Stage(s): Beginner, Aspiring, Emerging, Accomplished, Professional
Medium: Any Medium

Not sure what stage you are? Visit our How It Works page for details.

Starts on Saturday, November 4, 2023
Nov 4 | Nov 11 | Nov 18 | Dec 2
4 sessions, 2 hrs each, weekly (skips Nov 25)
9:00am – 11:00am MT


Note: Price in $USD

Out of stock

A Few Quotes for Students Who Took This Course Previously on Mastrius:

“Fabulous course, so grateful to have taken it. I now have a clear idea of what I need to do to get myself up to speed with the whole social media game.”

“This course was really helpful. Kristen is a wealth of knowledge and is willing to adapt the course to individual needs as well as provide group discussion topics.”

“This was a great class so full information that I am now ready to blitz out and create a better social media presence.”

Course Description

This participant-centered course seeks to help illuminate the mystery of the online realm, especially when it comes to spreading the word about you and your art through the power of an effective website and social media channels. Learn what is working or not working when it comes to your online presence and how to get all your ducks in a row, so your website and social media channels can work seamlessly on your behalf 24/7 so you’ll have more time to spend in your studio doing what you love most.

This hands-on course is customized according to the skill level and goals of each participant. It demystifies the digital landscape, teaching you to craft an online presence that not only showcases your art but also builds your revenue stream. Each student will also get custom feedback and advice on their artist’s website with a free detailed 3-page website (or social media page) audit by the last week of class so you can continue making
steady progress even after the class ends.

Discover effective strategies to enhance your website and social media platforms, making them powerful tools that work round-the-clock. From mastering the do’s and don’ts of web and social media page maintenance to engaging with your audience and automating key tasks, you’ll learn to attract loyal followers who don’t just admire your work—they become enthusiastic fans and with time, potentially new art collectors. Equip yourself with the know-how to manage your digital tasks confidently and/or guide those you hire with precision.

Supply List

Have the links to your website, social media channels, and mailing list platform if you have them. If you only have one, some, or none of these, that is fine as well.

Instructor Bio

Kristen Palana is an American/Portuguese multidisciplinary artist based in Malawi. After decades as a digital artist, she has reconnected with her fine art roots by embracing mixed media drawing and painting. Kristen’s animated films have screened in over 75 international film festivals earning numerous “Best Animated Short Film” awards including at the Cannes Short Film Festival, Italy International Film Festival, and the Sunscreen Film Festival.

As an educator, she’s taught at universities on four continents, including at The American University of Rome, where she co-founded the Film and Digital Media Program. She’s worked as a designer and educator for organizations such as the WHO, UNICEF, WFP, UNFPA, GIZ, UNDP, and created multimedia programs for students from all walks of life. From 2016–2019, she taught for universities and NGOs in Myanmar. Kristen is currently helping creatives in Malawi and worldwide to find solutions to their most pressing art, design, business, and tech problems through master classes for UN organizations, live and online mentoring, and consulting.

Artwork by Grahame Booth
Artwork by Grahame Booth


How many registrations are required for a course to start?

A minimum of 6 registrations are required.  If 6 registrations are not received by the time the course is 24 hours from starting, the course will be cancelled and all registrants will receive complete refunds.

What is the maximum number of people in a course?

This varies for each course.  The maximum number of registrations is decided by the instructor.

Can I get a refund?

Up until 72 hours before a course’s first session you can receive a complete refund. You can cancel your registration via the My Account portal, or by contacting [email protected].

After this time no refunds will be given (if you have extenuating circumstances you believe justify a refund, contact us at [email protected]).

Can I register for a course already in progress?

No. Once a course has started, no new registrations are accepted.

Where will my course be held?

All courses meet online over Zoom. You will need a device equipped with a camera and a microphone to fully participate. 

If you have not used Zoom before, learn about how to use it here.

If you don’t regularly use Zoom, we recommend you join your first session 10-15 minutes early in case your computer needs to install or update Zoom.

How do I join my course?

You will receive a welcome email from [email protected] when you register.  This email includes the Zoom link to join your course session.  You will also receive 24 hour and 2 hour reminder emails before each session, and each of these emails includes the Zoom link.  You can also access the Zoom link to join your course in your MastriusChat group.

Are the sessions recorded?

Yes, every session is recorded and are typically available 24 hours after a session ends.  All session recordings will remain available for the duration of the course, and for one month following the last session.  The recordings are viewable within the MastriusChat platform, and cannot be downloaded.

What if I miss a session?

You’ll be able to watch the session’s recording.  If you have questions the recording doesn’t address, you can ask them in the chat feed of your course’s private MastriusChat group.

What is MastriusChat?

MastriusChat is an online discussion platform.  You and your fellow course registrants will be assigned to a private MastriusChat group where you can connect and support eachother via the chat “feed”. Your group is also where you’ll access the session recordings. Other resources in your MastriusChat group include a link to join your course sessions, and a library your instructor can use to share resources.

What is a Navigator?

A Navigator is an artist who joins your course to ensure both instructor and registrants have an enjoyable experience. They support (as required) with technology, timekeeping, moderating questions, and between-session discussions on MastriusChat. The Navigator has also joined the course as participant, and just like you, they’re wanting to grow their skills and learn the material.

I’m not ready to register because I still have questions. Who do I contact?

We’d be happy to help! 

Reach out to us at [email protected] and we’ll do our best to support you.


High School, University, and College students get 30% off ANY course (non-member price).

To claim this discount:

  1. Use coupon code in checkout: student_30_off
  2. Complete your checkout
  3. 🚩Before your course starts, Mastrius Registrations will contact you and WILL REQUIRE info to verify your student status