Laureen Marchand
MASTER ARTIST
Unlock Your Artistic Potential
Mentorship is the fastest way to go from where you are today, to where you want to be!
Learn How Mentorship Works or join this mentors group below.
Not sure what stage you are? Click here for descriptions.
MEDIUM: Oil | Acrylic | Drawing | Printmaking
SPECIALTY: ✔ Business, ✔ Creating Bodies of Work, ✔ Gallery Representation, ✔ Marketing, ✔ Social Media, ✔ Website Sales
As a practising artist with a 40-year career, I understand how significant it is and how daunting it can feel when you know you’re finally ready not just to make your art, but also to take it to the world. That’s why I love offering my familiarity with all aspects of the artist’s career to others who just need some gentle guidance to make this next step a successful one.
With more than 30 solo and two-person exhibitions on my CV, as well as over 50 group shows in Canada and internationally, my experience includes career planning, developing and promoting exhibitions, sustaining artist-user relationships, maintaining good studio business practices, and artists’ rights. In addition to my work as an artist, I’ve also mentored other artists individually, given workshops in and written about all aspects of the artist’s career and studio practice, and been the owner/curator/chief bottle washer at Grasslands Gallery Online, Saskatchewan’s only fully online professional commercial art gallery, until I closed the gallery to concentrate on my own artwork and on connecting with other artists on a more personal basis.
As far as my own art career is concerned, my paintings reflect on our ideas and perception of beauty. These artworks invite us to see not just the painted object, but ourselves in it. They have been recognized by the Saskatchewan Arts Board and the Canada Council and are held in many public and private collections in Canada and internationally. I’ve been represented by galleries in Canada and Ireland, and like many of you, am currently developing new work towards new relationships and new exhibition experiences. I’ve been artist in residence at the Leighton Artist Studios/Banff Centre for the Arts, the Tyrone Guthrie Centre in Ireland, and the Ragdale Foundation in Illinois, among others. And I’m very grateful to be the recipient of other honours, including the Canadian Artists Representation “Tony” Award for service to the visual arts in Saskatchewan and the Centennial Leadership Award for Service to the Province of Saskatchewan.
And because most artists wear many different hats in their careers, I’ve also worked as an executive director of cultural organizations, an organizer of exhibitions, a curator, a directory of artist residency programs, and almost every kind of freelance visual art person, including designing websites, teaching art and art business, and much more. I’ve been chairperson of Canadian Artists Representation Saskatchewan, as well as a board member of CARFAC National and the Canadian Copyright Licensing Agency; I was a founding board member of Canadian Artists Representation Copyright Collective. For 20 years I researched, wrote, and produced the Saskatchewan Visual Arts Handbook; I wrote and produced a Visual Arts enhancement to The Art of Managing Your Career, published by the Cultural Human Resources Council of Canada; and I was lead writer with CARFAC Saskatchewan’s Visual Arts Sector Best Practices Development Project.
All of which means I come to the business of art and artists’ career development from many different angles, while (mostly) never losing my sense of humour.
Laureen’s EXPERTISE
Listed below are this Mentor’s specialty skills. Join this group if you want to grow in these areas.
Specialty: ✔ Business, ✔ Creating Bodies of Work, ✔ Gallery Representation, ✔ Marketing, ✔ Social Media, ✔ Website Sales
Technical:
Teaching How to Self Critique
MARKETING:
Website Design
Artist Statement & CV
Shows and Exhibits
Marketing & Branding
Social Media
Business:
Pricing Artwork
Approaching Galleries
Selling Online
Running your art business the day-to-day
Contracts, Copyright, Taxation, Negotiation, Artists’ rights
Studio Time Management
“Mastrius has done wonders for my confidence. I have managed to step way outside of my comfort zone which has in turn given rise to so many more opportunities to further my art career.”
~ Deb, Emerging Artist
JOIN NOW
select your mentorship group
If the group you’re interested in has a waitlist, you have the option to join another group to get started. When your group opens we can transfer you over.
Your Membership Includes (click here):
- Mentorship Session: Meet via video conference for a monthly 2-hour session with your Mentor and small group. You choose the mentor, we provide the group!
- Mid-Month Session: Meet via video conference for a 1-hour session with your small group and Navigator to connect, share progress, encouragement, and support.
- Weekly Events: Attend LIVE weekly events online, on hot topics like Finding Your Style, Composition & Critiques, plus master DEMOS. Access event recordings!
- MyStudio: Access your private online studio space equipped with business tools and Mentorship Session Recordings.
- Chat Group: Access your private online chat group to connect with your small group and Navigator (group facilitator) anytime.
- Discounts: Enjoy member discounts on LIVE and ON-DEMAND courses, art supplies, and more!
Emerging
Mentorship MembershipFOCUS: All aspects of an art career: developing and promoting exhibitions, artist-user relationships, good studio business practices, artists’ rights
Next session: June 10, 2025
On the 2nd Tuesday of every month
10:00 AM – 12:00 PM MDT Tue
Not your timezone? Click below
MORE ABOUT THE ARTIST
Education
- Master of Fine Arts, University of Saskatchewan, Saskatoon, SK, 1985
- 1978 Master of Library Science, University of Western Ontario, London, ON, 1978
- 1971 Bachelor of Fine Arts, University of Alberta, Edmonton, AB, 1971
Selected Awards
- CARFAC “Tony” award for services to CARFAC and the Saskatchewan visual arts community, 2013
- Saskatchewan Arts Board, Individual Assistance Program, 2006, 1999, 1992, 1990, 1985, 1984
- Centennial Leadership Award for service to the Province of Saskatchewan, 2005
- Saskatchewan Arts Board, Travel, 1993
- Canada Council, Short Term, 1992
