ATTENTION ARTISTS

How to Price Your Art

Get your FREE GUIDE filled with expert tips and actionable steps to help you price your artwork effectively.

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Here’s What You’ll Learn

  • Separate price from personal worth by treating selling prices as clear business decisions rather than measures of your artistic value.
  • Assess your market accurately by researching comparable artists, mediums, sizes, and actual completed sales.
  • Calculate true revenue needs to ensure your prices cover materials, studio overhead, time, and gallery commissions.
  • Choose a pricing method that fits your work, whether using a simple flat rate or a flexible sliding scale per square inch. 
  • Maintain consistent public pricing across your website, studio, and galleries to build trust with collectors and partners.
  • Handle price inquiries with confidence by setting clear boundaries, discount policies, and commission rules.

“My Mentor, Mitchell Albala, helped me identify a growing edge and an inconsistency in my style that I would never have noticed on my own. What’s fascinating is that his style is completely different from mine, yet his insights were invaluable in guiding me on how to improve.”

~ Julie deBoer, Founder & Artist

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